2025
Advertising Campaign Jonak Paris
1080 x 1350 px / 1080 x 1920 px / 1080 x 1080 px
Art direction : Amine REDA
Typeface: Pragmatica
This project was developed as part of Jonak Paris’s Fall-Winter 2025 digital campaigns, for which I oversaw the art direction, photography, styling, and visual design.
I conceived and produced the entire campaign—from the photoshoot to the adaptation of visuals across digital platforms (Instagram, Meta Ads, newsletters).
My work focused on several key areas:
— full art direction of the project, from concept to production;
— photography and styling for the shoot (look selection, accessories, set composition);
— image selection and cropping according to the campaign’s narrative focus;
— typographic design aligned with the brand’s visual identity;
— creation of adaptable templates for digital formats (carousels, stories, posts, reels, newsletter headers).