2025
Digital Advertising Campaign – Jonak Paris
1080 x 1350 px / 1080 x 1920 px / 1080 x 1080 px
Photography & video footage: Fiona Torre
Typeface: Pragmatica Light, ITC Garamond Std Light Narrow Italic, Waukegan LDO Extended
This project was developed as part of Jonak Paris' Fall–Winter 2025 digital campaigns. Based on visuals produced by photographer Fiona Torre, the goal was to design a series of adaptations tailored for various advertising formats (Instagram, Meta Ads, newsletters).
My contribution focused on several key areas:
— selecting and cropping images according to the narrative direction defined by the artistic team;
— designing typographic compositions in line with the brand's identity (typefaces, layout, editorial tone);
— integrating visual assets into flexible templates adapted to different formats (carousel, stories, posts, reels, newsletter headers);
— editing the campaign video: assembling sequences, defining rhythm, adding title cards, animated text and transitions adapted for social media formats.